One of our goals this year is to do more foot work in the street. We focus so much in our online presence that we tend to forget about getting the product out the streets where we can meet our supporters face to face. So that's what we did last Thursday, we loaded the van with some of our best products and headed to Downtown Los Angeles. We didn't know what to expect. It did cross our mind that maybe nobody would show up. I mean this is the first time we took things back to the basic; like a local rapper standing the parking lot selling his mixtape. (Which by the way that shows a lot hustle to any artist that has the courage to do that.) As we get there we see our friend Sand One surrounded by a crowd of people screaming 'Take my money!' for her pillows. So we pulled up around her in a dark corner. We got off the van, and looked at each other, 'Ok, well here we go.' I wish I could had taken more visuals, but I had to jump in the van and pull out peoples items every two minutes. Overall it was a great experience. We had a lot of fun doing it. If you weren't able to make it, just follow our instagram (@oldenglishbrand) where we will keep you updated when and where we will be next. To those that went out and bought from us, thank you, we really appreciate you.
"Getting to know our supporters."
This lady was happy, since we ordered 80 tacos to give out to everyone. So it basically turned into a party.
We are trying to use our Instagram story more oftenly by showing you what our life behind the scene is while creating content for our social medias. Hanging out with Dahlia, shooting our rerelease with "I Wish A Bastard Would" now available, also our new dad hats are now available. Check it out:
Visual artist Fucmyart takes Old English's videos with a different approach. "I want to mix art with the designs. I want to give it some sort of identity and mood to these concepts." Fucmyart teams up with Russian model Eliza Tkacheva to make this concept "Life is a Gamble." "I think a lot of the symbolism was inspired by the creator of Old English Brand. While having a conversation with him about social media he said to me, 'Fuck what people think. Just be you, do whatever the fuck you want and people will love or hate that, but you will be happier.' Most of us go on thru life not ever taking off that imaginary mask, not truly ever showing who we are underneath. It is a bit untrustworthy and sad for people that never really get to be themselves for fear of being ridicule." -Fucmyart
Check out the video:
Recently we been moving the brand into a limited edition direction. The goal is to make our products according to the seasons and themes. I have to be honest with you tho, it becomes difficult to discontinue some designs because of the demand of it. Take this simple yet classic Old English Logo hoodie, that continues to be on demand to the point that customers wait outside the shop on the day of the restock/re-release of it. To us that's actually what we are striving for, a brand loyalty with our supporters. They stay up to date with what we are doing and their demand is the voice that give our brand a direction. We really do it for you.