I just let my imagination run wild sometimes. This is the recent shoot we did with the homie Don for the Paradise white tee. The video is basically a symbolism of the burning desire to grow and succeed in whatever it is that we are seeking to create. I usually don't say what the meanings of some the videos are, but I thought that sometimes we all have a common dream. If you haven't had this burning tree in your dreams, well now it is in your subconscious, sooner or later this will creep up in your dreams. Just know that it is the the fire burning inside you that fuels your ambition.
Visuals by: NinjaTron2000
Model: Don ig: 8don5
Some people ask me, "How come we use girls in our men shirts?" Well we are primarily a men brand, but according to our analytics half of our audience is women. From the information I have gathered; women that gravitate to street wear clothing really like the baggy lose fit look. Which is dope, I mean sometimes tight clothes can get annoying. With this idea in mind we tried to capture the essence with our friend Baby Porsha. The baggy men shirt and casual denim jeans look. Besides that, what we try to also do is bring some sort of female empowerment to the brand. Some brands tend to use them just for their sexuality, well we want to balance that idea of sexual beauty, but also hence the ideology that there is more to just the cliche of a girl in a shirt an underwear.
Photos by: @kingkast1
This saturday it will be the first time we open our warehouse to the public for our very first back to school warehouse sale. We will be giving out 10% to 75% off our merchandise in the store. We wanted to make this event pop like all the events we do so we will have music, and a skate ramp provided by our friends from Unmodern. So bring your boards.
The winners circle. A group of homies that we feel are winning right now. Through their hard work and constant hustle they are moving up in the game. We wanted to showcase these people to you so you too can strive to be in the winners circle with us.
These are the artists that we think are winning:
Krukone is based on Los Angeles and locally in Whittier. As he started creating his music, he linked up with a few of his friends and decided to create a rap group called "TOP LEAGUE" with his photographer Kiddoegee, rapper CNG. During the last two years of Kruks music career, he has done so much as to going to Youtube space, playing shows such as the No Label Festival in San Bernardino, and more. Kruk One has worked very hard in his music, his group, and even merch. We are excited to see him grow with himself as an entrepreneur and as an artist.
Here you can follow him at:
Reverie grew up in Highland Park of NorthEast of Los Angeles. She has toured internationally and all over the Unites States. She currently has 4 albums out including her latest one Satori. When Reverie was 18 she went to an open mic where she performed for the first time. Her brother Loudenbeats, made some of her beats throughout her albums. She is still currently unsigned. Reverie wants her fans to know "I want my music to bring people peace" to let them know if they're having relationship troubles, problems with their parents, getting sober, or contemplating suicide that they are not alone. I used to sell drugs, now I sell music. I love what Im doing. We had a blast hanging out with her and hear her sick flows, and how fun of a person she is. She is one of the few women we look up to because of how hard she has worked. We love to see her grow and you can see her grow too on Instagram, and Twitter.
VEL THE WONDER
Vel the Wonder aka Vel Nine is based in Los Angeles. She released her debut album on band camp in 2014 called (Laced with Pearls). She has also performed all over the United States and has also performed at the second annual Psycho De Mayo. Her current album Melotonics is out now. Vel we want to thank you for letting us shoot with us and we cant wait to see your upcoming projects.
You can follow her on:
YBE is an artist based in Los Angeles. He is currently signed to M$M Entertainment and has 5 available albums. Abe has dope music videos and one of our favorite music video is "Been On". He has done a lot in his music career and is continuing to expand his music. We see him hustling hard in his music career and glad hes part of the team.
Chino Grande is currently signed to Urban Kings Music Group, and was raised in East Los Angeles. When he was 12 he moved to Whittier and continued to see the gang life, poverty, drug dealers and drug users. Most of his music is based on what has happened to him and what he's seen, what he has learned from it. Before going solo he was in a group called Charlie Row Campo and used his album Still Active to debut his solo career. He is currently working on another album set to be released by the end of the year.